Social media sites change their preferred sizes and formats pretty regularly and if you’re still using the sizes that worked in 2017, you could be missing out. I created an updated cheat sheet for 2018 — details for every site you use regularly are included — from LinkedIn to Pinterest.
and start posting using optimal image sizes for each network.
It’s that easy.
It’s even easier to get the help you need with social media by allowing a pro to help — if you’re struggling with getting found or having trouble keeping up with everything needed for your social media — let’s chat!
Struggling to figure out what to write about as the temperature drops and the days draw shorter? As we near Thanksgiving, the focus shifts to the holidays, but you can write only so many turkey, family and holiday themed posts before you get bored.
And so do your readers.
I created a November Marketing Calendar to help you figure out what to write about and let you know what’s hot and highly searchable this month. In addition to “Thanksgiving” posts, gift guides, “Movember” and party planning are all top search terms; fulfill one or more of these to attract attention to your blog. Click Here for Free November Marketing Calendar
Other highlights this month include Cyber Monday, which is rapidly catching up to Black Friday in revenues for sellers. This month also includes Veteran’s Day, a chance to recognize those who serve the nation and Giving Tuesday, an ideal time for Non-Profits to shine.
I get asked this one a lot — balancing a successful writing business with four kids and a life isn’t easy, but if you don’t carve out some time for things you enjoy, you’ll go crazy. Striking the right balance between work, self and home can keep you from becoming a frazzled, stressed out mess. If you’re a freelancer (or want to be one), then the quality of your work will also improve when you are not trying to cram too many things into an already packed schedule.
Finding a Balance between Work and Family
Anyone who works needs to find a balance between the professional commitments and family life – but it can be much more difficult to do so if you work from home. When you have an office to go to, you automatically have a built in “start” and “stop” time. When your office is your dining room, you can find yourself wandering in there to do “just one thing” multiple times per day and night. How do you strike the right balance between working at home and family time? These tips will help:
Schedule dedicated work hours: Believe it or not, setting firm work hours each day will actually help you spend more time with the family. How? When you can work uninterrupted, you can work quickly and efficiently. Every interruption, even “Where are my socks?” or “I can’t find my book” will disrupt your train of thought and actually prolong the amount of time you spend working – or trying to work.
This became far easier when my youngest started pre-school; until then I had to rely on sitters and working odd hours to get stuff done. Training the family really helps you focus on work — and then leave that work behind when you are done.
My kids are used to hearing “Is anyone actively bleeding or on fire?” If not, then don’t interrupt!
Leave the office behind: When you’ve completed your tasks for the day or the hours you planned on working, close the door on your office, even if it is only figuratively. Don’t check your email, leave the laptop closed and resist the impulse to return one last phone call. You’ll be able to dedicate all of your attention to the family and not stress about what you might still need to do.
This one really helps, particularly if you have a home office. When you can get away from the physical place you work it is easier to focus on real life. Once that workplace collides with home, it is a lot more difficult. If you wouldn’t drive back to the office to work on something, don’t do it from home outside of your chosen hours, either.
Grab an extra hour: You can’t add an extra hour into the day –sorry, we each just get 24, and you have to sleep sometime—but you can add a work hour when everyone else is sleeping. If you’re an early bird, get up one hour before anyone else, and get to work. Night owl? Schedule some tasks for after the kids go to bed, and enjoy dinner and bedtime together.
Outsource: Consider hiring someone else to do tasks for you. You can outsource professional tasks or home tasks. From a weekly cleaning service to virtual assistant (VA) services, web design or even social media support, outsourcing some tasks can help you build your business without overbooking your time. Right now I am using outsourcing for my VA. professional editing and Pinterest management and am desperately in search of an awesome cleaning service.
Balancing work and family when you work at home isn’t easy, but it can be done – and when you figure out what works for you, the whole family will be happier.
Note: This post contains affiliate links to products or books I love and recommend!