One of my favorite ways to boost ROI and ensure that customers actually make it into my clients’ sales funnels is to use distinct landing pages for each target demographic or persona. A specific landing page for each type of prospect ensures that your visitors have a personalized experience and can find what they need quickly.

pablo

HubSpot just pulled together some of the best landing pages of 2016 to give you an idea of what’s working for a diverse group of brands.